TITLE: Director of Marketing & Communications | STATUS: Full Time | REPORTS TO: Executive Director

JOB PURPOSE STATEMENT: Marketing Director is a highly motivated, collaborative member of the management team responsible for strategic leadership and management of sales, marketing/communication, public relations, and brand management strategies that grow and sustain diverse audiences in fulfillment of our mission.

Key Responsibility Areas & Core Job Duties


  • Develop a 3-year Marketing vision and business plan to drive awareness of Dance St Louis and to increase overall ticket revenue.
  • Increase Dance St. Louis awareness and relevancy through new campaign development.
  • Create a plan to develop new partnerships, activate influentials, and drive word of mouth advocacy.
  • Oversee all marketing and public relations of the organization, including but not limited to:  Creative copywriting associated with print, on line, radio and TV advertising
  • Conceptualization and creation of visual aspects of advertising.
  • Website
  • Social Media
  • Press Relations

Job Knowledge 

  • Develop strategies to identify and employ the most effective marketing mix of traditional and non-traditional marketing opportunities: direct marketing, telemarketing, grass-roots marketing and online and digital marketing initiatives.
  • Create an annual Marketing budget in partnership with the Executive Director.
  • Manage all media relations, including pitching stories and coordinating various radio, television and public appearance promotions.
  • Maintain relations with various external vendors.
  • Audience development and creation of corporate and civic partnerships in collaboration with the Development department.
  • Working knowledge of Adobe Creative Suite or similar program.
  • Maintain awareness and demonstrate a fundamental knowledge of computers, systems, and programs relating to box office reservation and web maintenance software.

Productivity and Accountability

  •  Analyze the effectiveness of sales marketing initiatives and costs and continually improve results; create benchmarks and success measurements for marketing programs.
  • Research best practices of similar organizations related to successful sales campaigns and marketing initiatives.
  • Analyze audiences using internal data and regular audience research findings. 


  • Maintain strong communication with:  All internal departments, Board and external stakeholders, Regional and national media outlets, Dance companies and production teams.

Position Requirements 

  • Mandatory Qualifications:

o    3-5 years of marketing communications or brand management experience

o    Bachelor’s degree in Marketing or related field

  • Desired Qualifications:

o    Successful track record for achieving and exceeding sales and revenue goals

o    Marketing experience in the non-profit arts sector in St. Louis

  • Desired Personal Qualities:

o    Passion for Marketing and for the art form of Dance

o    Entrepreneurial spirit to create opportunities with limited resources


Application Information

To be considered, qualified candidates must submit cover letter, resume and salary expectations via e-mail to: Janet Brown, Executive Director Email: jbrown@dancestlouis.org